Websites & campaigns
for pharmacy & beauty
I help pharmacies, health stores and beauty clinics get found in their own area, fill the appointment book and grow the average basket. Tailored strategies, local campaigns and websites built to convert, with a pragmatic, ROI-focused approach.
Giacomo Difino
More customers at the counter and full calendars, with the numbers to show it.
They Chose My Expertise
Some of the businesses I regularly support in their digital growth.
Giacomo Difino
Digital Marketing Consultant
"My work philosophy is extremely simple: the only metric that matters is the one that impacts the company's bottom line. I build transparent solutions, teaching my clients the how and the why, so they stay in control of their own digital choices."
Web Marketing Expert for Measurable Results
I'm Giacomo Difino, a digital communication and web marketing consultant specialized in guiding entrepreneurs and professionals toward measurable online growth.
I help entrepreneurs, companies and professionals grow online through tailored strategies, targeted ad campaigns and websites built to convert. A concrete, transparent approach, always focused on results.
With a pragmatic, collaborative approach, I deliver concrete results, operational autonomy and long-term continuity. Less talk, more action.
Tailored Solutions for Pharmacy and Beauty
From the website that brings people through the door to local campaigns and reading the numbers in your management software: every solution is designed to maximize return on investment (ROI).
Websites, Landing Pages & E-commerce
I don't build simple online showcases, but stable and fast working tools. Every project starts from your business goals and is built with modern code: sub-second loading, layouts perfectly readable on a smartphone and a structure designed to rank for the searches that bring in real customers.
Meta Ads
Boosting a post is not advertising. I manage Meta Ads campaigns on Facebook and Instagram starting from the data: who the ideal customer is, what a lead is worth to your business and which message convinces them. From there I build a measurable campaign structure where every euro spent is tied to a result you can verify.
Connected TV Advertising
Connected TV puts your spot inside people's homes, on the streaming platforms watched on the television set, but with the logic of digital advertising: you decide the area, the audience and how much to spend. It's the channel that gives a small business the same authority as a national brand, without traditional TV costs.
Analysis and Consulting
Before spending on advertising or rebuilding a website, you need to know what isn't working today. I analyze your site, campaigns, tracking and online presence, compare them with direct competitors and translate the data into a readable document: what's working, what's burning budget and in which order to act.
Chiaro BI for Pharmacies
Your pharmacy produces data every day, but the management system leaves it buried in printouts and files nobody opens: understanding how the month went takes half a day of manual work, and in the end decisions get made on instinct. Chiaro BI fills that gap. You upload the export your software already produces and get a dashboard you can read in ten seconds: net revenue, margin, markup and average basket, compared with the previous period and with the same month last year.
See a real analysis before you ask me for one
A sample report: ten pages with the same structure and level of detail as the document you would receive.
- The 5-area report card, with the scores
- The comparison against three direct competitors
- The action plan, in order of priority
Specialized in Pharmacy and Beauty
My daily work is with pharmacies, health stores and beauty clinics: I know the seasonality of the counter, the constraints on health-related advertising and what actually makes someone walk in or book. Over the years I've worked in other sectors too, and that experience is still on the table.
Click an industry on the right to read the specific details of how I work.
A Clear Process, Zero Surprises
My working method guarantees transparency, constant updates and a relentless focus on results.
In-Depth Analysis
I study your market, analyze your main competitors and define the ideal target audience to identify concrete growth opportunities.
Tailored Strategy
I draft a custom action plan, setting performance goals, channels and transparent tracking KPIs.
Operational Implementation
I set up analytics tools, build the necessary web pages and launch acquisition campaigns, keeping you constantly updated.
Continuous Optimization
I monitor analytics data daily, running A/B tests to improve conversions and maximize return on investment (ROI).
Take Your Online Business to the Next Level
I work to create tangible value and operational independence.
Focus on Concrete Results
Not generic traffic, but the numbers that matter at the counter: more people walking in, more bookings, a higher average basket.
Proven Real-World Experience
Thirteen years in the field, most of them alongside pharmacies, health stores and beauty clinics.
Transparent Method
A stable, collaborative method: you control the strategic decisions and I handle the execution.
In My Clients' Words
“With Giacomo we increased our clients by 35% in just a few months: reliable, clear and always available. A true professional in the field.”
Pietro Tropea
Parafarmacia Tropea D'Alberti Srl
My Radio Interview
I had the pleasure of being a guest on Radio Regione. In this interview, I share my thoughts on how the online world has evolved and will evolve in the post-pandemic era. I recommend listening closely.
Start Your Extraordinary Journey
In life, people become the result of their own choices. You can't get results different from today's if you keep doing the exact same things. Let's talk: we'll analyze your current online presence and map out the fastest path to grow.