Your spot on TV, only in your area.
Connected TV puts your video on the living-room screen, inside the streaming platforms watched from the sofa, but with digital logic: you choose the towns, the audience and the spend, and you pay for views actually completed.
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Television is back within reach of businesses that work in one neighbourhood.
Families still watch TV, but through apps: and there, ad space is bought like an online campaign, not like a time slot.
TV felt out of reach
A TV spot has always been big-brand territory: high minimum spends, time slots bought blind and no way of knowing who actually watched.
A local budget, paid per viewAdvertising that leaves no trace
Flyers, billboards, radio: they reach plenty of people and tell you nothing about what happened next. At the end of the month you don't know if they worked.
Views, scans and searches, all measuredKnown only two streets away
Outside your block, customers pick whoever they've seen most often, not whoever works best. And in local business, recognition is built only by showing up.
A steady presence on the living-room screenThe power of TV, the controls of digital
Where it airs, how much gets watched, what happens next and how the spot is made: four things television never let you decide like this.
Only the homes that can realistically become customers
We start from your real catchment area, the one people already travel from, and draw the towns or postcodes to cover on top of it. People living outside don't see the spot, and you don't pay to reach them.
- Selection down to a single town or postcode.
- Audience by age range, interests and habits.
- Controlled frequency: present, never annoying.
You pay for the spot watched to the end
On connected TV the video can't be skipped and doesn't autoplay muted at the bottom of a page: it's full screen, with the sound on, in front of a family sitting on the sofa. That's why the completion rate stays above 90%.
- No cost for spots that get interrupted.
- Full screen and sound on, not a banner.
- Reporting on reach and frequency by area.
On connected TV the spot can't be skipped: you pay for views that finish, not for slots bought blind.
The on-screen QR makes television measurable
A code stays visible for the whole spot: anyone interested scans it with their phone and lands on the booking page or straight into WhatsApp. It's the bridge traditional TV never had.
- Scans counted one by one.
- Destination of your choice: site, booking or chat.
- Impact visible on searches for your name too.
If you don't have the video, we build it
Thirty seconds are enough, and they need three beats: something that stops the remote, a single message told in plain words, and at the end who you are, where you are and what to do now. If you already have material, I adapt it to the required formats.
- Script and structure written together.
- Lean shooting, or adapting material you own.
- Delivery in the formats the platforms require.
If you don't have a video, this is where we start: script, lean shooting, editing into the required formats.
Two very different ways of buying television
From the area to going on air
No surprises: from the start you know what happens, in what order and what's needed from you.
Defining the area
We identify the towns, neighbourhoods and audience that make commercial sense for your business.
Spot and message
We build or adapt the video: a few seconds, one clear message and a visible call to action.
Planning and go-live
I set budget, frequency and flight period, with distribution across connected TV platforms.
Measurement
Analysis of completed views, QR scans and the impact on searches for your brand.
The people who trust me with their communication
Reviews from real clients, the same ones you find on the home page.
“With Giacomo we increased our clients by 35% in just a few months: reliable, clear and always available. A true professional in the field.”
“Precision, availability and method: thanks to Giacomo we saw a steady increase in clients from the very first month. Competent and always up to date.”
“The new website brought us more visibility and, above all, more sales. What I appreciated most? The ability to explain every strategy in simple terms.”
The answers before we start
No. If you don't have a video, I help you produce a lean 15-30 second spot, or adapt material you already own to the formats the platforms require.
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Learn moreLet's see whether your area is covered
You tell me where you work and where your customers come from: I check availability on the towns you care about and tell you what coverage is achievable, and at what budget.
- A coverage check on your towns
- A budget estimate before any commitment
- I get back to you within 24 hours