MY WAY OF WORKING
A straightforward approach based on intellectual honesty, mathematical measurement of results and transparency. Discover the 4 operational phases of my digital growth protocol.
Preliminary Analysis and Data Audit
Every winning project starts from a ruthless analysis of the current state. I study your target market, analyze competitors' strengths and weaknesses, and run a thorough audit of your current digital channels (website, tracking, ad accounts).
- Analysis of the keywords with the highest local and national conversion potential.
- Study of direct competitors' positioning and traffic sources.
- Identification of bottlenecks in page loading or in the checkout funnel.
- Verification that tracking and analytics data are being received correctly.
Strategic Planning and Setup
I build a strategy tailored to your business, selecting only the channels useful to reach your target customers. I configure the technical infrastructure and all the tracking needed to objectively measure the performance of each individual ad campaign.
- Definition of the ideal conversion flows (Customer Journey).
- Advanced setup of Google Tag Manager, Meta Pixel and API conversions to bypass browser blocking.
- Planning of the advertising budget, distributed to maximize long-term return.
- Creation of high-persuasion copywriting and coordinated visual assets.
Technical Development and Campaign Launch
We bring the strategy to life. I develop fast landing pages and websites in Next.js/React code, with interfaces focused on user conversion. I launch the ad campaigns setting the segmentation and geolocation defined in the strategy phase.
- Writing semantic code optimized for organic indexing (SEO).
- Integration of instant contact channels such as WhatsApp widgets or custom forms.
- Publishing and activation of Google Ads and Meta Ads campaigns.
- Launch of high-impact geolocated ads on Smart TVs (Connected TV).
Monitoring, Optimization and Reporting
The work doesn't end at launch. I monitor budget performance daily, run A/B tests on ads and analyze the data to steadily reduce the cost per acquisition (CPA). You'll receive clear monthly reports free of incomprehensible jargon.
- Weekly optimization of negative keywords to eliminate wasted clicks.
- Continuous A/B testing on creatives, headlines and audience segments to increase CTR.
- Updates to abandoned-cart and customer-retention email flows.
- Monthly report focused on real data: leads received, sales and ROI.
Why Is This Method Effective?
I reject gambles and magic formulas. My method works because it rests on solid engineering and ethical foundations.
Pragmatism and ROI Orientation
I won't talk to you about 'views' or 'likes'. The success of a strategy is measured by the sales leads generated, the clients through your door or your e-commerce revenue. Every euro invested has the sole purpose of producing a financial return.
Full Control and Technical Autonomy
My philosophy rejects forced dependencies. I build stable, easy-to-manage platforms, and at the end of the collaboration I offer dedicated training sessions to make you or your team fully autonomous in day-to-day management.
Transparency and Zero Contractual Lock-in
No long-term binding contracts. I work toward real, concrete goals. Trust in a professional relationship is built month after month on the basis of results achieved and transparently documented.
Bespoke Solutions, No Off-the-Shelf Packages
I reject pre-packaged bundles. Setting up a local beauty center requires radically different strategies than a national pharmaceutical e-commerce. Every engagement is designed specifically around your real needs.
Ready to Work with a Scientific Method?
If you're looking for a technical partner who takes responsibility for results and supports you step by step with transparency, let's talk.