Every euro spent, a result you can verify.
Boosting a post is not advertising. I build Facebook and Instagram campaigns that start from the data: who the ideal customer is, what a lead is worth and which message actually convinces them.
Advertising isn't expensive. It's expensive when it isn't measured.
With a measurement setup that works, budget moves on its own towards what brings customers. Without it, you keep paying just to find out, month after month.
Boosted posts
The “Boost post” button spends your budget on the easiest audience to reach, not on the one that buys. The result is plenty of likes and no phone calls.
Campaigns built around the business goalNumbers that don't add up
The dashboard claims forty leads, the phone rang six times. Without verified events you don't know which campaigns deserve budget and which should be switched off.
Events verified browser-side and server-sideBudget that burns down
The same creatives for months, on the same audience, with the same offer: cost per lead creeps up and nobody notices until it has doubled.
Continuous testing, and a stop on what doesn't payMeasure, build, test, report
Four steps that repeat every month. It's the reason cost per lead goes down instead of up.
Reliable data first, budget second
Pixel and Conversions API work together: the browser sends the event, the server confirms it. That way conversions don't get lost to blockers, and Meta learns on real data instead of half the data.
- Business Manager, Pixel and domain verified.
- Contact, call and purchase events checked one by one.
- No campaign starts before the numbers add up.
Three audience layers, one budget
Someone who doesn't know you needs a different message from someone who already visited your site. I split the budget across three layers and shift it as the numbers show where a lead costs less.
- Local audiences built on your real catchment area.
- Dynamic remarketing on people who already engaged.
- Budget reviewed weekly, not quarterly.
It's the message that makes the difference, not the audience
I write the copy and set the direction for images and video, then compare two angles at a time on the same audience. The winner takes the other's budget, and the test starts again.
- Copy written for your sector, not catalogue phrases.
- Vertical formats for stories and reels, not just squares.
- One live test at a time, so you can tell what worked.
−20% on your first facial course. Book by Sunday.
Free consultation: let's find out what your skin actually needs.
Same budget, same audience: only the angle changes. The winner takes the loser's budget, and the test restarts with a new variant.
One page a month, readable in five minutes
How much we spent, how many leads came in, what each one cost and what I'm changing next month. No metrics added for volume: only the ones you make decisions on.
- Spend, leads and cost per lead month over month.
- The decisions taken, written down.
- Weekly review of the numbers, without waiting for the report.
From audit to ongoing management
No surprises: from the start you know what happens, in what order and what's needed from you.
Audit and measurement
I check the account, tracking and events. Without reliable data, any optimization is a gamble.
Strategy and creatives
We define offer, audience and message; I prepare copy and creatives in several variants to put to the test.
Launch and testing
Campaigns start with a cautious budget: angles get tested, what doesn't perform is switched off, the rest is scaled.
Optimization and reporting
Ongoing management with a weekly review of the numbers and a clear monthly report, free of jargon.
The people who handed me their advertising
Reviews from real clients, the same ones you find on the home page.
“With Giacomo we increased our clients by 35% in just a few months: reliable, clear and always available. A true professional in the field.”
“Precision, availability and method: thanks to Giacomo we saw a steady increase in clients from the very first month. Competent and always up to date.”
“Great professionalism and transparency. Always ready to respond and find the right solution for every need. The ad campaigns were a real step up in quality.”
The answers before we start
To collect useful data you need at least €300-500 per month in ad budget for a local business. Below that threshold campaigns gather too little data to be seriously optimized.
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Learn moreLet's look at your ad account together
You give me read-only access, I check campaign history and tracking and tell you where budget is leaking. If you then want to go ahead, we'll talk about it.
- A review of your history before any proposal
- No minimum term on the management
- I get back to you within 24 hours