Before spending, understand where you're losing.
I analyse your site, campaigns, tracking and direct competitors, and translate the data into a readable document: what works, what burns budget and in which order to act. Then you decide who executes it.
Rebuilding the site without knowing what's wrong is repeating the same mistake, more expensively.
In most cases the problem isn't where people think it is. An hour of honest data costs far less than six months of budget spent in the wrong direction.
You've already spent, with no answers
A site rebuilt two years ago, a few months of campaigns, a supplier dropped out of frustration: money gone and nobody able to tell you what worked and what didn't.
A clear picture of what pays and what burnsQuotes impossible to compare
Three suppliers, three proposals written in three different languages. Without criteria you end up picking the lowest price, and a year later you start over.
Concrete criteria to judge who is proposing whatData nobody reads
Analytics installed and never opened, events that record nothing, a monthly report that arrives by email and gets filed without a read.
Tracking fixed and numbers you can readThree concrete things, not a generic opinion
A document you can reread in six months, a plan anyone can execute and an hour together to genuinely understand it.
The analysis document
The state of play, area by area, with the data behind it and issues ranked by weight.
- Site: speed, structure and content
- Campaigns: spend and return over recent months
- Direct competitors side by side
The action plan
What to do, in what order and why. Every action with expected impact, effort required and timing.
- Actions ranked by impact and effort
- An estimate of time and cost for each
- Executable by you, your team or me
The review session
An hour together to read the document, answer questions and teach you to look at the numbers.
- A guided read of the reports
- How to assess suppliers and quotes
- Materials and checklists to keep
See a real analysis before you ask me for one
A sample report: ten pages with the same structure and level of detail as the document you would receive.
- The 5-area report card, with the scores
- The comparison against three direct competitors
- The action plan, in order of priority
What I look at, and what comes out of it
Four steps: a picture of the current state, a comparison with those around you, the order of the moves and the part where you learn to read them on your own.
Five areas, one score each
Site, content, campaigns, tracking and local presence get measured with the same tools a competitor would use to study you. The result is a report card: where you stand well and where you're losing customers without noticing.
- Technical and SEO audit with verifiable data.
- A review of ad spend over recent months.
- A check on GA4, Tag Manager and conversion events.
- Contact events never reach GA4.
- 61% of spend goes to a campaign with no conversions.
- The service pages never mention the area.
Being good isn't the point. Being better than the shop next door is
I take the three competitors actually taking customers from you and measure them by the same yardsticks: how many keywords they hold, how fast their site is, how many reviews they collect and which channels they invest in.
- Positioning and keywords side by side.
- Offer, pricing and messaging used locally.
- The channels they're genuinely spending on.
Three real competitors from your area, measured with the same tools.
In what order to move, and why that order
Every action lands on two axes: how much impact it brings and how much it costs in time and money. The ones in the top left get done now, the rest wait their turn. It's the simplest way to avoid spending the whole budget on the wrong thing.
- Actions ranked by impact, cost and timing.
- Quick wins kept apart from projects to plan.
- Written so anyone can execute it, not just me.
In the end, the decisions stay in your hands
An hour together to read the document and learn to look at the numbers: where they live, what they mean and which questions to ask whoever proposes work to you. If you prefer, the consulting continues as regular ongoing support.
- A recorded session, to rewatch whenever you like.
- Operational checklists for you and your team.
- Regular meetings, if you want to continue together.
- Open GA4 and understand what you're looking at.
- Recognise a badly managed campaign.
- Ask a supplier the right questions.
Ten days, four steps
No surprises: from the start you know what happens, in what order and what's needed from you.
Access gathering
I collect access to the site, analytics and ad accounts, with a first call to understand goals and constraints.
Analysis
I examine data, technical performance, content and ad spend, comparing them with direct competitors.
Document and meeting
You receive a document with issues and opportunities, which we review together in a dedicated session.
Plan and support
We set priorities and timing. You can proceed on your own, with your team, or hand the execution to me.
The people who asked me to look at the numbers
Reviews from real clients, the same ones you find on the home page.
“With Giacomo we increased our clients by 35% in just a few months: reliable, clear and always available. A true professional in the field.”
“Practical strategies and concrete results: finally a no-frills consultant. Communication is immediate and support is constant.”
“Precision, availability and method: thanks to Giacomo we saw a steady increase in clients from the very first month. Competent and always up to date.”
The answers before we start
An analysis document with data, issues and opportunities, an action plan ordered by priority and a review session where I answer every question.
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Learn moreLet's start from where you are now
A first call to understand what you already have running and what you need to know. If the analysis doesn't make sense for your situation, I'll tell you before we start.
- A free, no-obligation first call
- The plan is yours: execute it with whoever you like
- I get back to you within 24 hours