A website that works, not a showcase that just sits there.
Corporate site, landing page or online store: I build web projects that are fast, readable on a phone and designed to get found. Every page has a job, and at delivery the credentials are yours.
A site that brings no enquiries isn't cheap. It's a fixed cost.
In most cases the problem isn't the look: it's that the site is slow, doesn't get found and never asks anything of the people who visit it. Those are three fixable things.
Slow and heavy
Three seconds of waiting and half your visitors have already gone back. Uncompressed photos and plugin-heavy themes get paid for in lost customers, especially on mobile.
Sub-second loading, even on 4GInvisible on Google
The site exists, but it doesn't show up when someone searches for your service in your area. Without the right structure and content it stays a business card nobody asks for.
Structure and content built for local searchPretty but mute
The visitor arrives, looks around and leaves: no clear path, no reason to get in touch now and a form buried at the bottom of the page.
Every page leads to one precise actionThree different projects, the same method
The shape changes, the way of working doesn't: we start from the goals, design the content and hand over something you can manage yourself.
Corporate website
3-5 weeksYour business's home online: who you are, what you offer and why choose you.
- A dedicated page for every service
- Local content for area searches
- Contacts, map and WhatsApp always within reach
Landing page
1-2 weeksA single page, built around one campaign and one goal.
- One message, one offer, one action
- A short form, tracked from day one
- A/B variants on headline and offer
Online store
5-8 weeksCatalogue, payments and shipping: selling online with no surprises at checkout.
- Shopify or WooCommerce, depending on the catalogue
- A three-step checkout
- Automatic cart recovery
Four things that separate a showcase from a tool
Speed, visibility, conversion and, when there's something to sell, a checkout that doesn't lose people along the way.
Genuinely fast, even on a phone connection
The code is written to measure, not stacked up out of plugins. Images converted to modern formats, fonts loaded locally and no useless scripts: the result is a page that appears while the user is still looking at the screen.
- Core Web Vitals verified on real devices.
- Images in WebP/AVIF, generated at the right sizes.
- PageSpeed score checked before and after launch.
Core Web Vitals are the metrics Google uses to measure browsing experience.
Getting found by people searching in your area
The searches that bring customers are the ones with a place and a need inside them. I build titles, copy and structure around those, take care of structured data and connect the site to Search Console and your Google business profile.
- Titles and descriptions written to be clicked.
- Structured data for hours, services and reviews.
- Search Console and Google profile connected at launch.
Selected dermocosmetic lines and advice from the pharmacist. Open Monday to Saturday, book your appointment online.
Every page asks for one thing
The layout comes from the reader's journey: what they need to understand in the first five seconds, which doubt has to be cleared right away and at which point they're ready to write. The form is short, the WhatsApp button always within reach and every contact is tracked.
- One call to action per page, repeated where it helps.
- Short forms, with only the fields that matter.
- Every contact measured as a conversion in GA4.
Selling online without losing customers at checkout
On Shopify or WooCommerce, depending on your catalogue and management software. Complete product pages, a three-step checkout, shipping and payments configured, and the automated emails that recover half-abandoned carts.
- Catalogue, variants and availability under control.
- Payments, shipping and returns set up before launch.
- Automated cart-recovery emails.
From the first meeting to going live
No surprises: from the start you know what happens, in what order and what's needed from you.
Analysis and structure
We define goals, audience and keywords, then I map out the page structure and the content needed.
Page design
I build the layout starting from the user's journey: what they must understand, how fast and which action they should take.
Development and testing
I write the code, optimize images and performance, and check every page on real desktops, tablets and smartphones.
Launch and support
Go-live with active tracking, submission to Search Console and training so you can run the site without depending on me.
The people who rebuilt their site with me
Reviews from real clients, the same ones you find on the home page.
“With Giacomo we increased our clients by 35% in just a few months: reliable, clear and always available. A true professional in the field.”
“Practical strategies and concrete results: finally a no-frills consultant. Communication is immediate and support is constant.”
“The new website brought us more visibility and, above all, more sales. What I appreciated most? The ability to explain every strategy in simple terms.”
The answers before we start
A landing page usually takes 1-2 weeks, a corporate website 3-5 weeks, an online store 5-8 weeks. Timing mostly depends on how quickly copy, photos and catalogs are available.
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Learn moreLet's talk about your web project
Half an hour on a call: you tell me what you need, we look at the site you have now together and I tell you honestly what's worth rebuilding and what isn't.
- A look at your current site, before any quote
- Clear timing and costs, with no surprise line items
- I get back to you within 24 hours