My professional solutions
Five areas of work, no standardized packages. They are built around how a pharmacy and a beauty clinic actually work: seasonality, catchment area, appointment book and basket size. Then they are measured with data, until they grow your return on investment.
Websites, Landing Pages & E-commerce
Fast web projects, optimized for search and built to turn visits into inquiries and sales.
- Corporate and professional websites
- Landing pages for ad campaigns
- Shopify and WooCommerce stores
Meta Ads
Data-driven campaigns that generate leads and sales at a controlled acquisition cost.
- Facebook and Instagram campaigns
- Conversion tracking via API
- Monthly report and cost per lead
Connected TV Advertising
Video advertising on the living-room big screen, with precise geographic targeting and a controlled budget.
- Spots on Smart TV and streaming
- Targeting down to a single town
- You pay for genuine views
Analysis and Consulting
Understand where you're losing customers and budget, and get an action plan with clear priorities.
- Audit of site, campaigns and data
- Action plan with priorities
- Training and ongoing support
Chiaro BI for Pharmacies
Your management software exports become a living dashboard: margins, stock, average basket and forecasts.
- Margins and stock under control
- Reads exports from any management system
- Reorder alerts and forecasts
A 4-Phase Working Methodology
No surprises: I work following a linear, documented operational flow that is extremely focused on transparency of results.
Preliminary Analysis
In-depth study of your target market, competitors and the current state of your channels.
Strategy & Setup
Definition of the ideal budget, strategic keywords and tracking configuration.
Development & Launch
Code creation, layout design, and setup of campaigns or e-commerce flows.
Optimization & Reporting
Constant data analysis to lower acquisition cost, with clear monthly result reports.
Let's Build Your Online Value Together
My ultimate goal is to make you and your team completely autonomous in managing your online presence. I don't create binding contracts or technical dependencies: my platforms are easy to understand and my strategies are transparently documented.